This weekend we were at The Scottish Wedding Show, at the Glasgow SEC. The event is held twice annually, and has been a thriving success for over two decades. Showcasing up to 300 of the UK’s leading wedding suppliers, this is the perfect event for brides and grooms at any stage of their wedding planning. From venue options, to cakes, photography, bridal and groomswear; this event is the best way to see what each supplier can do and take advantage of any competitions or special discounts on offer.
MacGregor and MacDuff attend this wedding show both in February and October, and it is something that we look forward to each year. We have put a lot of work into our stand at the show, ensuring that each element portrays MacGregor and MacDuff, and our brand image. With wooden floor panelling, our antique books and suitcases; the stand has the same look as our new store interiors. Our visual merchandising team carefully selected the accessories, and outfits for the mannequins as a showcase of some of the unique options available. At this wedding show we styled four of our Mist tartans in different ways, alongside a Signature outfit that we have designed ourselves. The main focus was on our new Islay Mist tartan, we had a really exciting competition running to win a full outfit to buy. We were thrilled with the amount of entries we had for the competition, and the number of attendees who were interested in our new, exclusive tartan.
This year we had House Martin Barbers with us at the wedding show, to help promote our partnership and exclusive styling and dressing service – The Grooms Room. Offering free haircuts and beard trims to attendees at the wedding show, this was a small glimpse into what the Groom’s Room experience would be like. It was a great attraction to have this happening on our stand, as it was a bit different to what we usually do. We even managed to give one of the alpacas from Caledonia Alpacas a haircut before the weekend ended!
The Scottish Wedding Show was a great success and we are looking forward to going again on the 12th and 13th of October. Look out for us for more exclusive offers and designs, from MacGregor and MacDuff.